What a Recent Food Trend Teaches us About
If you cater to everyone, essentially you cater to no one!
There’s a recent food trend around the country that can be examined to illustrate how important it is to define (ie Brand) your Leadership style. I came across this post on Mashable that discusses small businesses carving out a niche for themselves. If you own a small business, are the face of your small business” as a solopreneur or if you hold a leadership role in a larger company, it’s important to understand how finding and establishing what you are really good at, your niche, works to your advantage.
If you cater to everyone, essentially, you cater to No one! – As a leader you must be consistent in those things that make you the best leader you know how to be. While every team you lead will have its own flavor, it’s the direction of the leader that sets the tone for the rest of the group. That’s why it’s important for leaders to Understand their own individual leadership style and Deliver it really well! In this Mashable article, each of these New York City restaurants focuses on one item and becomes really creative with that one item! Who knew you could make grilled cheese so many different ways? What about Peanut Butter and Jelly Sandwiches? These aren’t your 3rd grade lunch box PB&J Sandwiches we’re talking about! Some of these PB&J sandwiches are going for more than $9 each!! Guess what? Customers are paying that price because they know what to expect from the restaurant. They count on the restaurant to be really, really good at PB&J because, essentially, that is what they specialize in!
What does your Leadership brand say about you. Does your team know what to expect from you? Are you consistent in how you deliver visions and measure results? You can’t be everything to everybody. You must narrow in on a a specific leadership style that is true to you and work to become the best reflection of that individual style you can!
Dr. Carmen April is a young entrepreneur and community leader recognized as a 2013 Nashville Business Journal Top 40 Under Forty Award Recipient and is a 2014 Graduate of the New Leaders Council Institute – Nashville Chapter. Dr. April is available for speaking engagements on Entrepreneurship for College Students and Young Professionals.